Wai Social

How can I help grow your business in China?

I help brands navigate social media channels and produce content with a long-term mindset. This means; telling a brand story with purpose, attracting *the right* followers and maintaining consistency.

I have built my expertise from the ground, up. While working in an agency, I began to run several social media accounts in my spare time, learning and discovering strategies and types of content that worked and ones that didn’t. I have grown WeChat accounts organically from 1,000 to over 10,000, and have shared my knowledge with individuals, delegations and organizations from around the world.

Work experience

IPWS is a volunteer-run nonprofit organization founded over 27 years ago in Shanghai with the mission to empower women to shape the future of leadership worldwide.

Through our events and community of individuals with diverse backgrounds, we build networks, foster personal growth, and develop professionally. Today, we reach a network of over 9,000 individuals.

IPWS is managed by an Executive Board of Directors made up of 10 women.

Working together with the VP Marketing & Communications, China and my Chinese counterpart, our team handled Ogilvy Greater China communications and PR for both external and internal affairs.

My role:
Leverage China marketing expertise to drive thought leadership & content development
Assist with outbound business planning
Assist with report planning and editing and distribution
International media contact
Write press releases and internal announcements
PR recent cases and awards

My key strengths




My Work Gallery