Business Innovator

Radical User Centricity

How can I help grow your business in China?

I empower organisations to identify new directions towards relevance, growth and engagement based on the principles of Radical User Centricity – a compass enabling people to apply and maintain a consequent outside-in perspective.

I am a leading international expert on the concept of New Retail. I facilitate transformation of innovation for companies across the globe, and I have been actively involved in changing IKEA from being a traditional retailer to a modern, interactive company that engages its users.

Work experience

My key strengths




My Work Gallery