China’s government is dedicating substantial resources to develop the national sports industry. At the same time, Chinese companies are investing huge sums in getting hold of young sports fans through gaming, streaming, and acquisition of sports assets.

Sport for Business is about the exciting perspectives in associating business development in China with sports. The program offers insights on how to use sports platforms and events to sell products in the Chinese market. You will also learn the value of sponsorships and association with selected athletes. Finally, you get the opportunity to attend the 2022 Winter Olympics in Beijing.