Chinese consumers have become significantly more health conscious as a result of Covid-19. The safety of personal, family, and overall public health is now listed top among consumers’ concerns.

These anxieties are underpinned by changes in consumer behavior i.e. accelerating digital healthcare interactions, more focus on product safety, higher spending on fresh foods, growing tendency to convince other people to stop using ‘inappropriate’ brands.

The program examines how the heightened focus on healthy living is affecting businesses across healthcare and life science industries.