Radical User Centricity
Jacob is a leading international expert on the concept of New Retail. Jacob facilitates transformation of innovation for companies across the globe, and he has been actively involved in changing IKEA from being a traditional retailer to a modern, interactive company that engages its users. In April 2021, Jacob published his first book “From Customer to User”.
Barry is an award-winning ad executive. He has collaborated with many of China’s biggest brands and celebrities. Today, he leads the Asia operations for Doremus, a leading advertising and communications agency that delivers strategic, creative and digital solutions for international companies in China.
Nishtha is a Corporate Innovation Coach, executive leadership trainer and change facilitator. She has worked with China, India, and Asia for more than 18 years. Nishtha delivers collaborative leadership and digital innovation capabilities for corporate workplaces with the purpose to manage uncertainties, co-create business innovation models, and nurture the entrepreneur culture.
Olivia is a social media enthusiast with a strong passion for helping brands use platforms to connect with audiences. Olivia specializes in WeChat and has supported companies of different sizes and origins execute successful marketing campaigns in China. She founded Wai Social in 2019.
Khadabra China Marketing Solutions
Bryce is a 25-year veteran of marketing communications and 16 total years in China. His expertise includes China digital marketing, social commerce, data marketing, CRM and brand activation. He has successfully launched both small and large brands in China for global and Chinese companies.
Elitz Marketing Consultancy/Rimagine
Celine is a seasoned omni-channel media and marketing expert with more than 23 years of experience working for FMCG brands and internationally renowned companies in the consumer-centric industry. Celine’s expertise includes how to leverage digital channels to drive brand exposure in China.
IT University of Copenhagen
As a blockchain economist and Head of European blockchain center, Roman’s research is centered around blockchain’s role in the changing nature of work with focus on governance and value creation in decentralized systems. Roman has been appointed to numerous international expert groups, including the OECD Blockchain Policy advisory board.
Niels Christian Flintholm
Niels Christian Flintholm is a Partner at Leaf Digital. He has extensive experience in helping European brands succeed in the Chinese market with a strong focus on market analysis, creation and execution of online retail strategies. Niels Christian’s cases from China include numerous SMEs and multinational brands such as Atria, Heinemann and Hummel.
Noam David Stern
Noam is from Denmark but has lived in China since 2005. He is co-founder of China-direct.biz in Shanghai that helps Scandinavian companies with market access, company set-up and operations in China. Services include practical advice, business and legal support. Noam has solid know-how and hands-on experience with the critical success factors of doing business in China.
Ann Christin Mahrt
Ann Christin is the current CMO at Ehubnordic, helping Nordic firms to enter the Chinese market through cross-border e-commerce, providing firms direct online access to China.