Go2China Workshop
🗓 04/08/2021
🕒 CET: 09:30-16:00
📍 Industriens Hus, Copenhagen
BACKGROUND
You have heard it before. China has become one of Denmark’s largest export markets. Trade relations are strong, Chinese consumers have lots of money in their hands, large Danish companies call China their second home market, etc.
But the reality is also different. Many Danish companies have burned their fingers in the Chinese market. Others have thrown in the towel at the prospect of having to compete in a market characterized by opacity and local favoritism. So what is the reality?
Go2China gives you an understanding of China’s current situation – based on Danish perspectives. We cannot promise that you will get answers to all your questions. But we guarantee that you will have a useful starting point for making decisions about your company’s opportunities. At the workshop, we review best practices, discuss relevant cases, and offer you user-friendly tools.
TARGET GROUP
Go2China is for you who work with export and internationalization.
FORMAT
Go2China is a practical offer with detailed insights into current themes. The workshop is conducted physically and in Danish. Some activities may be conducted in English.
ORGANIZER
Go2China is organized by Sense China, a business unit under DI.
AGENDA
| 09:00 | Breakfast and registration |
| 09:30 | Welcome
Peter Bøgh Hansen |
| 09:35
10:00 11:15 11:30 12:15 |
China’s commercial evolution
Peter Bøgh Hansen Local distribution: How to engage Chinese customers? Jakob Sonnenberg, Nikolaj Schnoor, Jesper Halle, Glen Mikkelsen Break Marketing: How to create awareness in China? Niels-Christian Flintholm Cross-border sales: How to export to China via digital platforms? Jacob Juul-Lou |
| 13:00 | Lunch |
| 14:00
14:45 15:15 15:30 |
Politics: How are China’s external relations affecting business?
Casper Wichmann Culture: How are social patterns affecting business? Emma Lieser Break Practical support: How can you get help to develop your business in China? Peter Bøgh Hansen |
| 16:00 | End of workshop |