China’s Great Digital Mall

The seminar examines how the customer experience is being revolutionized by China’s two pillars of digital retail architecture: social commerce and omni-channels. You will understand how Chinese companies are disrupting the traditional retail model, and how you can leverage your products to meet local demand.

Blockchain – the China Way

Seminar with panel discussions about blockchain applications in China.

Business Cases from New Retail

New Retail is more a reality than a buzzword in China where online and offline channels melt together to create fully integrated seamless omnichannel experiences.

Niels Christian Flintholm from LEAF Digital shared his experience working with nordic brands in the Chinese market.

Sports for Business

Sports for business is an online tutorial about how brands can leverage sport platforms and events to develop their business in China. The speakers include Jesper Herold Halle from the Danish Trade Council and Erik Bresling, who shared insights on how Danisa has successfully used Badminton and other sports for marketing in China.

How to benefit from China’s innovation boom

Wondering how foreign companies can catch the wave of innovation in China? The nature of China’s innovation system can be complicated to understand and difficult to tap into, especially for foreign businesses. Our speakers will outline potential pathways as well as offer advice on how to benefit from local support measures.

Navigating China’s Political Business Environment

Get ready for a real deep-dive into how to manage business-government relations in China!
The Chinese government’s decisions have an impact on all aspects of doing business in China. As a foreign company, you are expected to know political trends and prove that you are part of China’s modernization. You will learn about China’s development agenda, how to engage with the right public stakeholders, and leverage digital channels to create a positive brand image.