How can I help grow your business in China?

With decades of marketing communications experience, I’m one of Asia’s pioneers of non-traditional advertising, and digital transformation, specializing in retail communications, brand activation, digital and data marketing, CRM and loyalty marketing. I have held senior agency positions in large firms such as McCann, Ogilvy, Wunderman, managing up to 500 people across 4 offices, as well as boutique specialty firms such as Nitro and RTC. I have marketing research experience from my time at Nielsen.

My Unique Selling Points:
1. China integrated marketing expertise managing creative, data and tech teams, delivering results-based solutions to consumer products companies

2. Data marketing, loyalty, and CRM experience helping manage large customer engagement platforms for brands such as Ford and IKEA.

3. Senior level strategic marketing expertise in delivering brand, channel, and customer journey solutions for clients from building awareness to retail or e-commerce purchase.

4. Strong business development skills, growing revenue and profit for every organization I have worked for.

5. Large organizational management experience in multi-cultural organizations with P&L responsibility. Fluent in Mandarin, I have managed large teams across multiple offices.

Work experience

My key strengths

#digitaltransformation

#Datamarketing

#retailadvertising

How can I help grow your business in China?

Since I moved to China in 2005, I have been providing practical advice and supporting services to mostly Scandinavian companies regarding market access, foreign investment, and operations in China. This has given me solid know-how and hands-on experience with the most critical success factors of doing business in China.

I offer my China experience and expertise such as business & legal advice, market appraisal, market entry research, company set-up, IPR protection, HR/employment, and commercial leasing to foreign companies that wish to build or develop their China businesses with a steady, reliable, and experienced hand at the steering wheel.

I am a frequent speaker at China seminars/webinars and regular publisher of own articles about the many practical and operational issues of operating in China.

Work experience

Founder & Partner, China-direct.biz

Nordics Management Consulting Co., Ltd. (www.china-direct.biz) in Shanghai offers practical advice and supporting business and legal services to international investors and mostly Scandinavian companies regarding market access, foreign investment, and operations in China.

We have a strong business & legal background with over 30 years of combined hands-on experience in assisting foreign enterprises with the Critical Success Factors of Doing Business in China.

Services include among others Legal Advice, IPR Protection, Company Set-up, Licenses & Permits, Corporate Restructuring, Joint Ventures, M&A, Contract Reviewing & Drafting, Market Appraisal, Market Entry Research, Finance & Tax Advice, Accounting, Company Management, HR/Employment, and Legal Due Diligence.

Co-founder & Partner, Nordic Life Science Platform

NLSP (www.nlsp.dk) has been established to give Nordic medtech, healthtech and rehabilitation companies a more safe, efficient, and easier access to the Chinese healthcare market and to take advantage of the preferential policies and opportunities at Hainan Boao Lecheng International Medical Tourism Pilot Zone that is part of the newly launched Hainan Free Trade Port.

To explore these market opportunities closer, the Nordic Life Science Platform has established a new Partnership with the Danish Life Science Cluster, Innovation Center Denmark in Shanghai, and The Trade Council in China with the support of Medtech Denmark.

Services include: Business advise, project management, legal assistance, IPR protection, commercial matchmaking, market research, partner search, venture capital contacts, company set-up, medical registrations & approvals, sales & marketing, etc.

Commercial Adviser & Team Leader, The Trade Council (Shanghai)

Head of the “Maritime, Construction and Machinery” team in China with the overall responsibility of preparing and executing the annual business plan, building the pipeline, and generating sales.

Services included: Company advice, market research, partner search, company set-up, recruitment, office search and business networking events.

BD & Marketing Manager, CI3 Incubator/PTL Group (Shanghai and Changzhou)

Head of sales & marketing with the overall responsibility of preparing and implementing the annual marketing plan & budget, increasing market awareness, and generating sales leads.

Chief Marketing Officer, Nordic Industrial Park Co., Ltd. (Ningbo)

Overall responsibility of leading the sales & marketing department in China and attracting new clients by targeting mostly Scandinavian companies within the maritime, wind power, automotive, electronics and construction industries wanting to source, manufacture and/or sell in China.

Services included: Leasing out high-quality offices and industrial facilities, legal incorporation, environmental approval, HR & recruitment, accounting & finance, supplier search and QC.

My key strengths

#Chinabusinesslegal

#Chinamarketentry

#Chinaipprotection

My Work Gallery

Company Profile

How can I help grow your business in China?

I have 20+ years’ experience in the consumer-centric industry (FMCG, Retail, Luxury and Travel), I am a seasoned multi-channel marketer in China with a solid track record of taking a portfolio (brands/retail assets) to market across diverse segments.

My area of expertise are integrated Marketing strategy and planning, Go-To market strategy, Sales Management, Brand Management, Consumer Marketing, Social Media Marketing, E-commerce, and Social commerce.I am equipped with a balanced multi-disciplinary technical skills set in traditional, market research, market analysis, market penetration strategies, media planning, websites, PR, digital & social media marketing (KOLs/live streaming), creative ideation and execution.

Over the years I have developed strong skills in building partners to leverage appropriate marketing synergy opportunities in China and overseas.

Work experience

My key strengths

#digitaltransformation

#NewRetail

#businesstransformation

My Work Gallery 

How can I help grow your business in China?

I am the co-founder and partner at Leaf Digital and Somegu with many years working experience in both Danish and Chinese companies with a focus on digital solutions for Western companies operating in the Chinese market. With offices in Aarhus and Shanghai Leaf Digital is well positioned to help brands reach their full potential on all platforms in the unique Chinese digital eco-system.

Somegu is the leading Scandinavian developer of WeChat Mini Programs and China centric sCRM systems.

Work experience

My key strengths

#Chinainsights

#digitaltransformation

#NewRetail

#businesstransformation

My Work Gallery

How can I help grow your business in China?

I help brands navigate social media channels and produce content with a long-term mindset. This means; telling a brand story with purpose, attracting *the right* followers and maintaining consistency.

I have built my expertise from the ground, up. While working in an agency, I began to run several social media accounts in my spare time, learning and discovering strategies and types of content that worked and ones that didn’t. I have grown WeChat accounts organically from 1,000 to over 10,000, and have shared my knowledge with individuals, delegations and organizations from around the world.

Work experience

My key strengths

#digitaltransformation

#NewRetail

#businesstransformation

My Work Gallery

How can I help grow your business in China?

I am a curious, passionate, new media creative and technology evangelist who’s immensely passionate about continuous learning, people growth and open ecosystem collaboration.

I am invested in Cultivating Collaborative Leadership For Corporate Innovators. As a Corporate Innovation coach and executive leadership facilitator, I design, facilitate, orchestrate and deliver – collaborative leadership capabilities, open innovation and digital transformation acceleration for corporate workplaces.

Work experience

My key strengths

#digitaltransformation

#NewRetail

#businesstransformation

My Work Gallery

How can I help grow your business in China?

I am an award-winning senior advertising executive with extensive hands-on experience in China, managing some of the world’s biggest brands in the world’s most challenging market.

I have nineteen years+ continuous on-the-ground advertising/marketing experience in China. I am particularly skilled in all the key disciplines needed to develop game-changing, creative campaigns: research and insights, strategic planning, creative development, ATL planning and production, BTL and in-store, digital and mobile, social networks, PR and events, data-driven communications, CRM and Project Management.

Work experience

My key strengths

#advertising

#PublicRelations

#Digitalization

My Work Gallery

How can I help grow your business in China?

I empower organisations to identify new directions towards relevance, growth and engagement based on the principles of Radical User Centricity – a compass enabling people to apply and maintain a consequent outside-in perspective.

I am a leading international expert on the concept of New Retail. I facilitate transformation of innovation for companies across the globe, and I have been actively involved in changing IKEA from being a traditional retailer to a modern, interactive company that engages its users.

Work experience

My key strengths

#digitaltransformation

#NewRetail

#businesstransformation

My Work Gallery