Business Cases from New Retail
🕒 CET: 10:00-11:00 // China: 16:00-17:00
In China the future is now, and the future is New Retail. The Chinese market is evolving at a speed unknown in most other places in the world, and no more is this true than in retail.
New Retail is more a reality than a buzzword in China where online and offline channels melt together to create fully integrated seamless omnichannel experiences. Consumers can shop while browsing content or spending time on social media platforms as well as in brick and mortar shops and traditional e-commerce platforms. Brands create their own eco-system unbound by time, place and platform.
Niels Christian Flintholm from LEAF Digital will introduce this fascinating world, and how your brand can tap into it, by putting a perspective on real-time business cases. The webinar is part of DI’s efforts to shed light on China’s fast-paced digital development.
Danish companies with basic knowledge about the Chinese market. The workshop is mostly relevant for companies that need a stronger understanding of how China is disrupting traditional retail models.
Niels Christian Flintholm is a Partner at LEAF Digital and holds an MA in Chinese. He has extensive experience in helping European brands succeed in the Chinese market with a strong focus on market analysis, creation and execution of online retail strategies. Niels Christian’s personal cases from China include numerous SMEs as well as multinational brands such as Atria, Heinemann and Hummel.
About LEAF Digital
With offices in Copenhagen and Shanghai, LEAF Digital is well positioned to help customers realize their full online potential in the Chinese digital eco-system. LEAF Digital works across online platforms, geographies and cultures, and believes in meeting customers where they are, no matter if the need is optimization of online sales on Tmall, increased exposure on social media, or planning and execution of digital strategies on WeChat, Weibo, Xiaohongshu or other Chinese platforms.